Hub Strategic Assessment Factors
 
 

ʶҹÀÒ¾¡ÒÃà»ç¹ÈÙ¹Âì¡ÅÒ§¡ÒúԹã¹ÀÙÁÔÀÒ¤ (Aviation hub) µÒÁ¸ÃÃÁªÒµÔáÅéÇà¡Ô´¨Ò¡ÊÀÒ¾¤ÇÒÁä´éà»ÃÕº·Ò§ÀÙÁÔÈÒʵÃì¢Í§Ê¹ÒÁºÔ¹à»ç¹ËÅÑ¡ áµè»Ñ¨¨ØºÑ¹¤ÇÒÁä´éà»ÃÕº·Ò§ÀÙÁÔÈÒʵÃìà¾Õ§ÍÂèÒ§à´ÕÂÇäÁèà¾Õ§¾Í·Õè¨Ðà»ç¹ÈÙ¹Âì¡ÅÒ§ä´é ¨Ðµéͧ»ÃСͺ´éÇÂÊÔè§ÍӹǤÇÒÁÊдǡáÅСÒÃãËéºÃÔ¡Ò÷Õè´Õ´éǨ֧¨ÐÊÁºÙóìáÅÐÊÒÁÒöá¢è§¢Ñ¹ä´é ¡ÒûÃÐàÁÔ¹µÓá˹觢ͧ¤ÇÒÁà»ç¹ÈÙ¹Âì¡ÅÒ§¡ÒúԹã¹ÀÙÁÔÀÒ¤¹Ñé¹ ¨Ö§¨Óà»ç¹µéͧ¤Ó¹Ö§¶Ö§ÊÔè§·Õèà»ç¹ºÃ÷Ѵ°Ò¹ã¹¡ÒþԨÒóÒà»ç¹ËÅÑ¡ æ ¾ÍÊѧࢻ´Ñ§¹Õé (¨Ò¡ Salomon Smith Barney)

1. Size of Natural Catchment Area ¤ÓÇèÒ Catchment Area ã¹·Õè¹ÕéËÁÒ¶֧¾×é¹·ÕèÁÕ»ÃЪҡÃÍÒÈÑÂáÅШӵéͧ¾Öè§¾ÒʹÒÁºÔ¹¹Ñé¹ æ ¢¹Ò´¢Í§ Catchment Area ¨Ö§à»ç¹»Ñ¨¨ÑÂËÅѡ㹡Òú͡¢¹Ò´¢Í§µÅÒ´ (Market size) ä´éÍÂèÒ§´Õ (¾Ù´§èÒÂæ ¤×ÍÁըӹǹ¤¹·ÕèÍÂÙèâ´ÂÃͺÁÒ¡: metro population, state population, county population) âÍ¡ÒÊ·Õè¨ÐãªéµÓá˹觾×é¹·Õè¹Ñé¹ æ à»ç¹ÈÙ¹Âì¡ÒÃ㹡ÒÃãËéºÃÔ¡ÒáçàËÁÒÐÊÁ

2. Location Relative to Main Traffic Flows Aviation hub ·Õè´Õ¨ÐµéͧÁÕÀÙÁÔÈÒʵÃì·ÕèÊÒÁÒöãËéºÃÔ¡ÒáÒúԹÊÓËÃѺªØÁª¹·éͧ¶Ôè¹¹Ñ鹿 (Local Traffic) áÅÐpoint-to-point Traffic ä´éà»ç¹ÍÂèÒ§´Õ´éÇ µÑÇÍÂèÒ§ àªè¹ Å͹´Í¹¶×Íà»ç¹»Ãе٠(Gateway) ÊÙè´éÒ¹ Atlantic ·Õè´Õáµèà»ç¹ Poor hub ÊÓËÃѺ¡ÒÃà´Ô¹·Ò§ÀÒÂã¹·ÇÕ»ÂØâû à¹×èͧ¨Ò¡ÁÕªèͧ᤺Íѧ¡ÄÉ¡Ñé¹¢ÇÒ§ÍÂÙè ã¹¢³Ð·Õè»ÒÃÕÊ ¹Ñé¹¶×ÍÇèÒÁÕÀÙÁÔÈÒʵÃì·Õèä´éà»ÃÕº·Ñé§à»ç¹ Gateway ÍÍ¡ÊÙè Atlantic áÅСÒÃà´Ô¹·Ò§ÀÒÂã¹ÂØâûàͧ´éÇÂ

3. Attractiveness to Connecting Traffic ·Ñé§¹ÕéËÒ¡¾×é¹·ÕèºÃÔàdz¹Ñé¹ÊÒÁÒö´Ö§´Ù´ËÃ×ÍÁÕÀÙÁÔÈÒʵÃì·ÕèàÍ×éÍÍӹǵèÍ Connecting Traffic ´éÇÂáÅéǨзÓãËéºÃÔàdz·Õè¹Ñ鹿 àËÁÒÐà»ç¹ Aviation hub ·ÕèÊÁºÙóìÁÒ¡¢Öé¹ ËÃ×ÍÁÕ¤ÇÒÁÊдǡ㹡ÒÃà´Ô¹·Ò§µèÍä»·ÕèÍ×蹫Ö觻Ѩ¨ÑÂËÅÑ¡ã¹àÃ×èͧ¹Õé¤×Í Infrastructure efficiency àªè¹ ʹÒÁºÔ¹à»ç¹ Single-terminal operation á·¹·Õè¨ÐÁÕËÅÒ Terminals áÅÐÍÂÙèËÒ§¡Ñ¹ÁÒ¡¨¹àÊÕÂàÇÅÒà´Ô¹·Ò§ ËÃ×ͶéÒ Home Airline ÁջѨ¨ÑÂËÅÑ¡ãËéºÃÔ¡ÒÃàªè¹ Weekly connecting in less than 2 hours, minimum connecting time, number of destinations served à»ç¹µé¹

4. Strength and Commitment of the Home Airline or Alliance ¡ÒÃà»ç¹¾Ñ¹¸ÁԵ÷ҧ¡ÒÃºÔ¹ã¹¡ÅØèÁ·Õèá¢ç§á¡Ãè§ ÊÒÁÒöà¢éÒ¶Ö§ä´é¤Ãͺ¤ÅØÁ¾×é¹·ÕèµèÒ§ æ ã¹âÅ¡ä´éÁÒ¡ ¡çà»ç¹ÍÕ¡»Ñ¨¨ÑÂ˹Öè§·Õè¨Ð·ÓãËéà¡Ô´¤ÇÒÁàËÁÒÐÊÁ·Õè¨Ðà»ç¹ÈÙ¹Âì¡ÅÒ§¡ÒúԹã¹ÀÙÁÔÀÒ¤

5. Airport Expansion Potential »Ñ¨¨Ñ·ÕèÊӤѭÍÕ¡»Ñ¨¨ÑÂ˹Ö觤×Í ÈÑ¡ÂÀҾ㹡ÒâÂÒµÑÇã¹Í¹Ò¤µ à¾ÃÒСÒâÂÒµÑÇ·Ñé§·Ò§´éÒ¹¨Ó¹Ç¹¼Ùéâ´ÂÊÒÃáÅСÒâ¹Êè§·Ò§ÍÒ¡ÒÈã¹âÅ¡»Ñ¨¨ØºÑ¹áÅÐ͹Ҥµ¹Ñé¹ÂѧàµÔºâµµÅÍ´àÇÅÒ ´Ñ§¹Ñé¹Ê¹ÒÁºÔ¹·Õè¶Ö§¨Ø´ÍÔèÁµÑÇäÁèÇèÒ¨Ðà»ç¹´éÒ¹ Physical limits àªè¹ Heathrow, Donmuang à»ç¹µé¹ ËÃ×Í Environmental limits àªè¹ Amsterdam ËÃ×Í Air Traffic Control constraints àªè¹ Madrid, Paris à»ç¹µé¹ ¨ÐäÁèÊÒÁÒö´Óç¤ÇÒÁà»ç¹ Aviation hub ä´éÍÕ¡¶éÒäÁèÃÕºá¡éä¢à¾ÃÒФÇÒÁä´éà»ÃÕº·Ò§ÀÙÁÔÈÒʵÃìÍÂèÒ§à´ÕÂǹÑé¹ »Ñ¨¨ØºÑ¹¹Õé¤Ùèá¢è§ÊÒÁÒöª´àªÂä´é´éÇ¡ÒÃÍӹǤÇÒÁÊдǡáÅСÒÃãËéºÃÔ¡Ò÷Õè´Õàªè¹·Õè ÊÔ§¤â»Ãì ¡ÓÅѧÍÂÙèà¾×èÍ´Ö§¤ÇÒÁà»ç¹ Aviation hub 仨ҡàÃÒ à»ç¹µé¹

â´ÂÊÃØ»¨ÐàËç¹ä´éÇèÒ·Õè¡ÅèÒÇÁÒ¢éÒ§µé¹¹Ñé¹ à»ç¹»Ñ¨¨Ñ·ÕèʹѺʹعãËéʹÒÁºÔ¹à»ç¹ÈÙ¹Âì¡ÅÒ§¡ÒúԹã¹ÀÙÁÔÀÒ¤ «Öè§µéͧÁÕ¤ÇÒÁä´éà»ÃÕº·Ò§ÀÙÁÔÈÒʵÃìà»ç¹·Ø¹ áÅÐÁÕ»ÃÐÊÔ·¸ÔÀҾ㹡ÒÃÍӹǤÇÒÁÊдǡ áÅÐãËéºÃÔ¡Òè֧¨ÐÊÒÁÒöà»ç¹Aviation hub ·ÕèÊÁºÙóìä´é »Ñ¨¨Ñ·Õèà»ç¹ÃÒÂÅÐàÍÕ´¢Í§ÀÙÁÔÈÒʵÃì áÅФÇÒÁÊдǡ㹡ÒÃãËéºÃÔ¡ÒÃä´éá¡è ¢¹Ò´¢Í§Catchment area (Metro Pop, Country Pop) à»ç¹ Location ·ÕèàËÁÒÐÊÁ·Õè¨Ðà»ç¹»ÃеÙä»ÊÙèÀÙÁÔÀÒ¤Í×è¹ (Gateway) ä´éÊдǡ à»ç¹ Location ·ÕèàÍ×éÍÍÓ¹ÇÂãËéÊÒÁÒöà´Ô¹·Ò§ä»ÃͺÀÙÁÔÀÒ¤ä´é§èÒ ¨Ó¹Ç¹¤ÇÒÁ¨Ø (Capacity) ·ÕèʹÒÁºÔ¹ÊÒÁÒöÃͧÃѺä´é·Ñé§ Passenger Traffic, Cargo Traffic áÅÐ Aircraft Movements ÁÕÊÔ觨٧ã¨ãËéàËÁÒзÕè¨Ðãªéà»ç¹ Connection Traffic àªè¹ ÁÕ Network Transportation ·ÕèÁÕ»ÃÐÊÔ·¸ÔÀÒ¾áÅÐÃÇ´àÃçÇ Ê¹ÒÁºÔ¹ÍÂÙèäÁèä¡Å¨Ò¡àÁ×ͧËÅǧÁҡ˹ѡ (äÁè¤ÇÃà¡Ô¹ 40 ¡Á.) ÁÕÃкººÃÔËÒèѴ¡ÒÃʹÒÁºÔ¹·Õè´Õ àªè¹ ÁÕ Number of destination served ÁÒ¡ ¡èÍãËéà¡Ô´ minimum connecting time à»ç¹µé¹ ¹Í¡¨Ò¡¹ÕéÂѧÁվѹ¸ÁԵ÷Õèá¢ç§á¡Ãè§à¾×èͤǺ¤ØÁÀÙÁÔÀÒ¤Í×è¹´éÇ àªè¹ ÍÂÙè¡Ñº Star Alliance ÃÇÁ·Ñé§ÁÕÈÑ¡ÂÀҾ㹡Ò÷Õè¨ÐÊÒÁÒö¾Ñ²¹Ò¢ÂÒ¤ÇÒÁ¨Øä´éã¹Í¹Ò¤µ·Ñé§ÃÐÂСÅÒ§áÅÐÃÐÂÐÂÒÇ ·Ñé§ËÁ´¹ÕéàÁ×è͹ӢéÍÁÙÅ·Ñé§¢éÍ´ÕáÅТéÍ´éÍ¢ͧàÃÒàͧáÅФÙèá¢è§ÁÒ»ÃÐàÁÔ¹µÒÁ»Ñ¨¨Ñ·Õèä´é¡ÅèÒǨзÓãËéÊÒÁÒöàËç¹ÀÒ¾ä´éªÑ´¢Öé¹ÇèÒàÃÒ¨ÐÃÑ¡ÉÒ¤ÓÇèÒ Aviation hub ã¹ÀÙÁÔÀÒ¤¹ÕéäÇéä´éËÃ×ÍäÁè