|
Hub
Strategic Assessment Factors |
|
|
ʶҹÀÒ¾¡ÒÃà»ç¹ÈÙ¹Âì¡ÅÒ§¡ÒúԹã¹ÀÙÁÔÀÒ¤
(Aviation hub) µÒÁ¸ÃÃÁªÒµÔáÅéÇà¡Ô´¨Ò¡ÊÀÒ¾¤ÇÒÁä´éà»ÃÕº·Ò§ÀÙÁÔÈÒʵÃì¢Í§Ê¹ÒÁºÔ¹à»ç¹ËÅÑ¡
áµè»Ñ¨¨ØºÑ¹¤ÇÒÁä´éà»ÃÕº·Ò§ÀÙÁÔÈÒʵÃìà¾Õ§ÍÂèÒ§à´ÕÂÇäÁèà¾Õ§¾Í·Õè¨Ðà»ç¹ÈÙ¹Âì¡ÅÒ§ä´é
¨Ðµéͧ»ÃСͺ´éÇÂÊÔè§ÍӹǤÇÒÁÊдǡáÅСÒÃãËéºÃÔ¡Ò÷Õè´Õ´éǨ֧¨ÐÊÁºÙóìáÅÐÊÒÁÒöá¢è§¢Ñ¹ä´é
¡ÒûÃÐàÁÔ¹µÓá˹觢ͧ¤ÇÒÁà»ç¹ÈÙ¹Âì¡ÅÒ§¡ÒúԹã¹ÀÙÁÔÀÒ¤¹Ñé¹ ¨Ö§¨Óà»ç¹µéͧ¤Ó¹Ö§¶Ö§ÊÔè§·Õèà»ç¹ºÃ÷Ѵ°Ò¹ã¹¡ÒþԨÒóÒà»ç¹ËÅÑ¡
æ ¾ÍÊѧࢻ´Ñ§¹Õé (¨Ò¡ Salomon Smith Barney)
|
1. Size of
Natural Catchment Area ¤ÓÇèÒ Catchment Area ã¹·Õè¹ÕéËÁÒ¶֧¾×é¹·ÕèÁÕ»ÃЪҡÃÍÒÈÑÂáÅШӵéͧ¾Öè§¾ÒʹÒÁºÔ¹¹Ñé¹
æ ¢¹Ò´¢Í§ Catchment Area ¨Ö§à»ç¹»Ñ¨¨ÑÂËÅѡ㹡Òú͡¢¹Ò´¢Í§µÅÒ´ (Market
size) ä´éÍÂèÒ§´Õ (¾Ù´§èÒÂæ ¤×ÍÁըӹǹ¤¹·ÕèÍÂÙèâ´ÂÃͺÁÒ¡: metro population,
state population, county population) âÍ¡ÒÊ·Õè¨ÐãªéµÓá˹觾×é¹·Õè¹Ñé¹
æ à»ç¹ÈÙ¹Âì¡ÒÃ㹡ÒÃãËéºÃÔ¡ÒáçàËÁÒÐÊÁ
|
2. Location
Relative to Main Traffic Flows Aviation hub ·Õè´Õ¨ÐµéͧÁÕÀÙÁÔÈÒʵÃì·ÕèÊÒÁÒöãËéºÃÔ¡ÒáÒúԹÊÓËÃѺªØÁª¹·éͧ¶Ôè¹¹Ñ鹿
(Local Traffic) áÅÐpoint-to-point Traffic ä´éà»ç¹ÍÂèÒ§´Õ´éÇ µÑÇÍÂèÒ§
àªè¹ Å͹´Í¹¶×Íà»ç¹»Ãе٠(Gateway) ÊÙè´éÒ¹ Atlantic ·Õè´Õáµèà»ç¹
Poor hub ÊÓËÃѺ¡ÒÃà´Ô¹·Ò§ÀÒÂã¹·ÇÕ»ÂØâû à¹×èͧ¨Ò¡ÁÕªèͧ᤺Íѧ¡ÄÉ¡Ñé¹¢ÇÒ§ÍÂÙè
ã¹¢³Ð·Õè»ÒÃÕÊ ¹Ñé¹¶×ÍÇèÒÁÕÀÙÁÔÈÒʵÃì·Õèä´éà»ÃÕº·Ñé§à»ç¹ Gateway
ÍÍ¡ÊÙè Atlantic áÅСÒÃà´Ô¹·Ò§ÀÒÂã¹ÂØâûàͧ´éÇÂ
|
3. Attractiveness
to Connecting Traffic ·Ñé§¹ÕéËÒ¡¾×é¹·ÕèºÃÔàdz¹Ñé¹ÊÒÁÒö´Ö§´Ù´ËÃ×ÍÁÕÀÙÁÔÈÒʵÃì·ÕèàÍ×éÍÍӹǵèÍ
Connecting Traffic ´éÇÂáÅéǨзÓãËéºÃÔàdz·Õè¹Ñ鹿 àËÁÒÐà»ç¹ Aviation
hub ·ÕèÊÁºÙóìÁÒ¡¢Öé¹ ËÃ×ÍÁÕ¤ÇÒÁÊдǡ㹡ÒÃà´Ô¹·Ò§µèÍä»·ÕèÍ×蹫Ö觻Ѩ¨ÑÂËÅÑ¡ã¹àÃ×èͧ¹Õé¤×Í
Infrastructure efficiency àªè¹ ʹÒÁºÔ¹à»ç¹ Single-terminal operation
á·¹·Õè¨ÐÁÕËÅÒ Terminals áÅÐÍÂÙèËÒ§¡Ñ¹ÁÒ¡¨¹àÊÕÂàÇÅÒà´Ô¹·Ò§ ËÃ×ͶéÒ
Home Airline ÁջѨ¨ÑÂËÅÑ¡ãËéºÃÔ¡ÒÃàªè¹ Weekly connecting in less
than 2 hours, minimum connecting time, number of destinations served
à»ç¹µé¹
|
4. Strength
and Commitment of the Home Airline or Alliance ¡ÒÃà»ç¹¾Ñ¹¸ÁԵ÷ҧ¡ÒÃºÔ¹ã¹¡ÅØèÁ·Õèá¢ç§á¡Ãè§
ÊÒÁÒöà¢éÒ¶Ö§ä´é¤Ãͺ¤ÅØÁ¾×é¹·ÕèµèÒ§ æ ã¹âÅ¡ä´éÁÒ¡ ¡çà»ç¹ÍÕ¡»Ñ¨¨ÑÂ˹Öè§·Õè¨Ð·ÓãËéà¡Ô´¤ÇÒÁàËÁÒÐÊÁ·Õè¨Ðà»ç¹ÈÙ¹Âì¡ÅÒ§¡ÒúԹã¹ÀÙÁÔÀÒ¤
|
5. Airport
Expansion Potential »Ñ¨¨Ñ·ÕèÊÓ¤ÑÍÕ¡»Ñ¨¨ÑÂ˹Ö觤×Í ÈÑ¡ÂÀҾ㹡ÒâÂÒµÑÇã¹Í¹Ò¤µ
à¾ÃÒСÒâÂÒµÑÇ·Ñé§·Ò§´éÒ¹¨Ó¹Ç¹¼Ùéâ´ÂÊÒÃáÅСÒâ¹Êè§·Ò§ÍÒ¡ÒÈã¹âÅ¡»Ñ¨¨ØºÑ¹áÅÐ͹Ҥµ¹Ñé¹ÂѧàµÔºâµµÅÍ´àÇÅÒ
´Ñ§¹Ñé¹Ê¹ÒÁºÔ¹·Õè¶Ö§¨Ø´ÍÔèÁµÑÇäÁèÇèÒ¨Ðà»ç¹´éÒ¹ Physical limits àªè¹
Heathrow, Donmuang à»ç¹µé¹ ËÃ×Í Environmental limits àªè¹ Amsterdam
ËÃ×Í Air Traffic Control constraints àªè¹ Madrid, Paris à»ç¹µé¹
¨ÐäÁèÊÒÁÒö´Óç¤ÇÒÁà»ç¹ Aviation hub ä´éÍÕ¡¶éÒäÁèÃÕºá¡éä¢à¾ÃÒФÇÒÁä´éà»ÃÕº·Ò§ÀÙÁÔÈÒʵÃìÍÂèÒ§à´ÕÂǹÑé¹
»Ñ¨¨ØºÑ¹¹Õé¤Ùèá¢è§ÊÒÁÒöª´àªÂä´é´éÇ¡ÒÃÍӹǤÇÒÁÊдǡáÅСÒÃãËéºÃÔ¡Ò÷Õè´Õàªè¹·Õè
ÊÔ§¤â»Ãì ¡ÓÅѧÍÂÙèà¾×èÍ´Ö§¤ÇÒÁà»ç¹ Aviation hub 仨ҡàÃÒ à»ç¹µé¹
|
â´ÂÊÃØ»¨ÐàËç¹ä´éÇèÒ·Õè¡ÅèÒÇÁÒ¢éÒ§µé¹¹Ñé¹
à»ç¹»Ñ¨¨Ñ·ÕèʹѺʹعãËéʹÒÁºÔ¹à»ç¹ÈÙ¹Âì¡ÅÒ§¡ÒúԹã¹ÀÙÁÔÀÒ¤ «Öè§µéͧÁÕ¤ÇÒÁä´éà»ÃÕº·Ò§ÀÙÁÔÈÒʵÃìà»ç¹·Ø¹
áÅÐÁÕ»ÃÐÊÔ·¸ÔÀҾ㹡ÒÃÍӹǤÇÒÁÊдǡ áÅÐãËéºÃÔ¡Òè֧¨ÐÊÒÁÒöà»ç¹Aviation
hub ·ÕèÊÁºÙóìä´é »Ñ¨¨Ñ·Õèà»ç¹ÃÒÂÅÐàÍÕ´¢Í§ÀÙÁÔÈÒʵÃì áÅФÇÒÁÊдǡ㹡ÒÃãËéºÃÔ¡ÒÃä´éá¡è
¢¹Ò´¢Í§Catchment area (Metro Pop, Country Pop) à»ç¹ Location ·ÕèàËÁÒÐÊÁ·Õè¨Ðà»ç¹»ÃеÙä»ÊÙèÀÙÁÔÀÒ¤Í×è¹
(Gateway) ä´éÊдǡ à»ç¹ Location ·ÕèàÍ×éÍÍÓ¹ÇÂãËéÊÒÁÒöà´Ô¹·Ò§ä»ÃͺÀÙÁÔÀÒ¤ä´é§èÒÂ
¨Ó¹Ç¹¤ÇÒÁ¨Ø (Capacity) ·ÕèʹÒÁºÔ¹ÊÒÁÒöÃͧÃѺä´é·Ñé§ Passenger Traffic,
Cargo Traffic áÅÐ Aircraft Movements ÁÕÊÔ觨٧ã¨ãËéàËÁÒзÕè¨Ðãªéà»ç¹
Connection Traffic àªè¹ ÁÕ Network Transportation ·ÕèÁÕ»ÃÐÊÔ·¸ÔÀÒ¾áÅÐÃÇ´àÃçÇ
ʹÒÁºÔ¹ÍÂÙèäÁèä¡Å¨Ò¡àÁ×ͧËÅǧÁҡ˹ѡ (äÁè¤ÇÃà¡Ô¹ 40 ¡Á.) ÁÕÃкººÃÔËÒèѴ¡ÒÃʹÒÁºÔ¹·Õè´Õ
àªè¹ ÁÕ Number of destination served ÁÒ¡ ¡èÍãËéà¡Ô´ minimum connecting
time à»ç¹µé¹ ¹Í¡¨Ò¡¹ÕéÂѧÁվѹ¸ÁԵ÷Õèá¢ç§á¡Ãè§à¾×èͤǺ¤ØÁÀÙÁÔÀÒ¤Í×è¹´éÇÂ
àªè¹ ÍÂÙè¡Ñº Star Alliance ÃÇÁ·Ñé§ÁÕÈÑ¡ÂÀҾ㹡Ò÷Õè¨ÐÊÒÁÒö¾Ñ²¹Ò¢ÂÒ¤ÇÒÁ¨Øä´éã¹Í¹Ò¤µ·Ñé§ÃÐÂСÅÒ§áÅÐÃÐÂÐÂÒÇ
·Ñé§ËÁ´¹ÕéàÁ×è͹ӢéÍÁÙÅ·Ñé§¢éÍ´ÕáÅТéÍ´éÍ¢ͧàÃÒàͧáÅФÙèá¢è§ÁÒ»ÃÐàÁÔ¹µÒÁ»Ñ¨¨Ñ·Õèä´é¡ÅèÒǨзÓãËéÊÒÁÒöàËç¹ÀÒ¾ä´éªÑ´¢Öé¹ÇèÒàÃÒ¨ÐÃÑ¡ÉÒ¤ÓÇèÒ
Aviation hub ã¹ÀÙÁÔÀÒ¤¹ÕéäÇéä´éËÃ×ÍäÁè
|
|